Skawt

About Skawt

Independent retail verification.

Skawt is built on one idea: the people who check a shelf shouldn't be the people paid to stock it.

Why we exist

Brands spend heavily to be on the shelf: listing fees, trade margins, display space, merchandising contracts. Then they find out how that shelf looks from a report written by the people responsible for it, days or weeks after the visit.

That isn't dishonesty. It's structure. Nobody grades their own homework well.

What we do differently

We send independent shoppers, Skawts, into the stores a brand chooses, on the day and in the window the brand chooses. They photograph the shelf in our app, GPS-gated and timestamped, and every photo is scored against the brand's own brief. The results are on the brand's dashboard within an hour of the visit.*

No retainer, no account manager, no quarterly review deck. The brand sets the mission and sees the evidence.

What we hold to

  • Independent

    Skawts have no relationship with your brand, your distributor or your agency, and they're paid the same whatever the shelf looks like.

  • Evidence first

    Every finding links back to the photo it came from.

  • Brand in control

    You choose the stores, the day, the window and what gets checked.

  • Fast

    Results within an hour of the visit,* not at the end of the month.

Who's behind it

Skawt was founded by Hamza Tazi. If you want to talk about your stores, he'll take the call himself.

*From the moment a Skawt accepts the visit.