Skawt

Promotion & Display Compliance

You paid for the gondola end. Is it there?

Brands pay retailers for gondola ends, secondary displays and in-store promo space. Skawt checks it went up on time, in the right place, and is still standing when the shopper arrives.

What gets checked

  • Gondola ends

    Built, branded, stocked, and in the location you paid for.

  • Secondary displays

    Floor stands, pallets, chillers and clip strips, where they were agreed.

  • POSM

    Shelf strips, wobblers, danglers and posters, up and undamaged.

  • Promo mechanics

    The offer on the display matches the one you agreed.

  • Timing

    Up on day one. Still up on the last day.

  • Stock on display

    A display with no product on it isn't a display.

The most expensive space in the store

Display space is paid for in advance and checked, if at all, by the people who built it. A display that goes up three days late or comes down a week early is money spent on nothing, and nobody tells you.

Questions

Can you check the same display several times during a promotion?

Yes. Schedule visits for the start, the middle and the end.

Do you need the display plan?

Send us what was agreed with the retailer: location, format, dates and the offer. Every photo is scored against it.

Make sure the space you paid for is working.

Pay per visit in credits. No retainer, no minimum.